BACKGROUND: Often advisors overlook the opportunity to market LTCi to associations, or feel they lack the resources to handle a multi-life case. But with the support of the LTCI Partners Group Team, any advisor can pitch and win association accounts.
Please comment below for possible publication in next month's newsletter.
May 01, 2012 at 10:14 AM in Monthly Poll | Permalink | Comments (0)
Recently, Mutual of Omaha hired a research organization to ask recent buyers of their policies why they bought their coverage. Since Mutual of Omaha doesn't sell group products, the buyers purchased through insurance agents and financial advisors.
Here are the top five reasons given:
Besides the fact that underwriters may be unnerved by answer #5,another interesting finding is that the number one reason given to buy is to protect assets. That means that LTC buyers understand the financial risk LTC poses to their portfolio. Linking LTC planning to retirement planning makes a lot of sense. In essence, for a premium that represents a fraction of someone's retirement assets they can protect those assets against a LTC event.
Financial advisors can receive a full copy of the report by emailing sales@ltcipartners.com
May 16, 2012 at 05:35 PM | Permalink | Comments (0)
There has been a lot of recent press about the fight against Alzheimer's, including the department of Health and Human Services announcing a national plan for defeating the disease. For LTC Insurance carriers, who incur the largest amount of claims because of dementia, an Alzheimer's cure would be welcome news.
Here is a PDF copy of the national plan from HHS. Several people have noted that there is only a lukewarm mention of the role that LTC Insurance can play on page 25 of the plan, including this article : National Alzheimer's Plan Mentions LTCI, Briefly | LifeHealthPro.
Also, there are lots of research studies on preventing Alzheimer's, including a study using a component of red wine and a $100 million study in Columbia on an extended family who always gets Alzheimer's before the age of 50 .
All these studies and plans are very promising. However, do people assume that Alzheimer's will be cured by the time they age? Does that create a problem in financially planning for LTC? Comment below!
May 16, 2012 at 10:35 AM | Permalink | Comments (0)
May 15, 2012 at 11:41 AM | Permalink | Comments (0)
Interesting debate on whether to buy long-term care insurance - along with reader comments...
May 14, 2012 at 12:18 PM | Permalink | Comments (0)
May 11, 2012 at 01:19 PM | Permalink | Comments (0)
Good news about the increase in planning for LTC through linked benefit plans. Interesting that almost none of the linked products sold include automatic benefit increase protection.
Study: Sales of Asset-Based LTC Insurance Rise by 20% | LifeHealthPro.
April 27, 2012 at 09:23 AM | Permalink | Comments (0)
April 25, 2012 at 10:49 AM | Permalink | Comments (0)
National Public Radio is continuing a series of stories on paying for long-term care.
http://www.npr.org/2012/04/24/150587638/preparing-for-a-future-that-includes-aging-parents
These stories include lots of interviews with people who have been affected by LTC issues included Joan Lundon and others. What do you think? With all the press lately about LTC Issues, has awareness on LTC reached a tipping point?
April 25, 2012 at 09:57 AM | Permalink | Comments (0)
Article about the cost of LTC and the fact first year premiums are higher than the past.
April 24, 2012 at 08:38 AM in Advice Articles About Planning | Permalink | Comments (0)
This article from Steve Cain of LTCI Partners discusses some key talking points that advisors should use when discussing LTC with clients. One key recommendation - stay positive!
April 23, 2012 at 10:36 PM | Permalink | Comments (0)
