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The ninth annual Genworth Cost of Care Survey helps financial professionals and their clients include long term care planning in their retirement strategy. As the most comprehensive study of its kind, the Genworth 2012 Cost of Care Survey covers 15,300 long term care providers across 437 cities and regions, providing consumers with a local perspective of their potential costs.
This year, the Survey's tools include:
- Location-specific cost information by state and type of care setting
- Daily, monthly and annual costs
- Cost comparisons for up to three different regions
- Projected cost of care calculations for 10, 15, 20, 25 and 30 years out
New this year is a free Cost of Care mobile application for iPhone and iPad devices, similar to the Cost of Care website. A mobile-friendly version is also available for Androids and late generation BlackBerry devices.
Download the App to your iPhone and iPad from the App Store or by clicking on the App link located on the Cost of Care landing page.
In addition to downloading and reviewing the Cost of Care Survey, we invite you to visit Genworth.com/cocpro and our Let's Talk website for additional information that will help with client conversations.
Insert this button, below, into your email signature and educate your customers about the Cost of Care Survey with every email! With a click, the user will go directly to the Cost of Care landing page.
To add this button to your email signature, right-click on the graphic, select "copy", open the email signature, and "Paste". If the link needs to be re-embedded, click once on the graphic, select "Insert" from the Toolbar, select "Hyperlink" and paste in the URL.
The Cost of Care interactive map link is available to post on your website. This helps communicate to clients about the cost of care in their area. Simply use the button or this link.
The Genworth 2012 Cost of Care Survey was released to the public April 10, 2012 through a multi-media press release. The combined circulation, viewer and website visitor numbers have already exceeded 150 million. Here is a sample of our early media results, including an April 7 article from The Wall Street Journal.
- The Wall Street Journal: Don't Grow Old Without It
- Associated Press (VA): Survey by Genworth Financial says home, long-term care costs rising in Virginia, Included in Washington Post, WRIC.com, WSLS, WAVY, WJTV, Washington Examiner, CNBC.com and others
- Associated Press (W.VA): Survey: Home, long-term care costs rising in WV, Included in Bloomberg Businessweek, The State Journal, Charleston Daily Mail, Washington Examiner
Here are two documents designed to assist you in using the Survey with your clients:
- Instructions on how to use the app, including how to download the app, use the comparison tool and future cost calculator, and how to email information to a client
- Sales Tips on how to use the survey data and variety of tools to grow your business
Look for continued communications throughout April and May, including the downloadable version of the map.
We suggest you forward this email to your producers in the field and encourage them to use these tips or contact your Genworth wholesaler to talk about the Cost of Care Survey.
For Producer Use Only. Not For Public Use or Distribution.
©2012 Genworth Financial, Inc. All rights reserved.
133124_BGAEXT 04/16/12
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