This press release from the American Association for Long-term care Insurance discusses how there will be 500,000 new applicants for LTC Insurance in 2011.
Too often press on LTC insurance focuses on how sales declined over a certain year-over-year period. However, it is important to realize that each year the number of policyholders increases every year of year because of the high persistency of policyholders - they continue to hold onto policies even through rate increases and recessions.
500,000 Long-Term Care Insurance Applicants Expected | PRLog.
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