Long-term care insurance- focus on planning, not the product

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September 23, 2011

Good Article from Steve Cain, head of sales for LTCI Partners. This article talks about how financial advisors can better serve their clients by focusing on Long-term care planning instead of trying to push a particular insurance product.

http://www.asjonline.com/Exclusives/2011/9/Pages/LTC-Focus-on-Planning-Not-Product.aspx

September 23, 2011 at 03:35 PM in For Financial Professionals | Permalink

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Planning for Long-Term Care in America

September 23, 2011