BACKGROUND: For one reason or another, some clients are reluctant to purchase long-term care coverage. Check out our “overcoming client objections” piece to prepare for questions that might arise in a discussion with your clients.
BACKGROUND: It's a terrible story - someone pays premiums for many years and then lets their LTC policy lapse with huge consequences. This article in the New York Times discussed it. How can policyholders, their families, and their advisors keep it from happening? There are some ways to avoid this predicament.
BACKGROUND: Did you know that November is Long-term Care Awareness Month? LTCI Partners has created a LTC Awareness Page filled with carrier and association marketing tools to help you get the LTC insurance conversation started with your clients.
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